7 ways to increase your agency retention (and revenue!) by setting expectations

​​According to Taxi Digital Marketing, Insurance has one of the highest costs of customer acquisition in any industry, coming in at around $300 (!) per client.  At such a high cost, how are the best agencies making such a killing?
 
There are two main ways:

1. Through excellent marketing schemes and by increasing their closing ratio, they can decrease the cost of each acquisition.
2. By increasing their retention ratio

 
Marketing is lots of fun, and we have ideas for advertising and marketing schemes that we'll share in the future.  Today, though, let’s talk about retention.
 
First, why is retention important?

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