When I speak to insurance agents about prospecting, creating relationships, and so forth, many of them are self-proclaimed “old-school” agents. They do networking through BNI groups, chambers of commerce, Rotary clubs, in-office visits, and the like. Those are great ideas for networking, and I tell those agents that they should continue those activities in conjunction with a strong online presence.
Most of them simply admit that they don’t really know how to create an online presence, much less use social media effectively. Some feel overwhelmed, and downright afraid. We all know what that’s like:
IHT is a multi-state insurance agency with dozens of branches across the eastern and central United States.