According to Taxi Digital Marketing, Insurance has one of the highest costs of customer acquisition in any industry, coming in at around $300 (!) per client. At such a high cost, how are the best agencies making such a killing?
There are two main ways:
Marketing is lots of fun, and we have ideas for advertising and marketing schemes that we'll share in the future. Today, though, let’s talk about retention.
First, why is retention important?
IHT is a multi-state insurance agency with dozens of branches across the eastern and central United States.